Creative

Make Video a Powerful Tool, Not a Wasted Resource
June 7, 2017 at 10:04 am

We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand...

What the Democratization of Data Means for Nonprofit Leaders
June 6, 2017 at 10:29 am

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

How Nonprofits Can Develop More Targeted Fundraising Programs
June 5, 2017 at 10:44 am

Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...

AFP International Conference Attendees Share Thoughts on Diversifying Your Board, Donors, Methods
June 2, 2017 at 10:37 am

Last month, the NonProfit PRO team attended the 2017 Association of Fundraising Professionals’ International Conference, which took place in the beautiful city of San Francisco. While we walking around the exhibit area, we saw something that caught our eyes—a diversity board! The Alford Group, a professional consulting partner helping board leaders, organizational management and community…

Program Sustainability Is Not Rocket Science
May 31, 2017 at 10:45 am

I’ve always found it curious that while many organizations diligently develop a strategic plan, few take the time to craft a sustainability plan. By “sustainability” I don’t mean the environmental kind, but rather a plan for sustaining your programs and services over the long-term...

3 Things to Consider When Fundraising Is No Longer ‘Fun’
May 25, 2017 at 9:25 am

Have you had a day when you just felt like there had to be a better career to pursue than fundraising? I know I have. Fortunately, those days have been far outnumbered by those days when I feel honored to do the work I do...