Marla Altberg

Marla Altberg

Marla Altberg is president, Nonprofit Engagement Solutions Division, for Ventura Associates International LLC. Reach her at maltberg@sweepspros.com.

How to Make a Prize Promotion a 'Win Win' for Membership Enrollment and Donor Engagement

Running a true raffle though is legally quite complicated. Registrations for charitable gaming licenses are cumbersome, time consuming and potentially more costly than the money you could raise. Instead, we operate these types of promotions under sweepstakes laws. But what are the keys to success? How can you use sweepstakes to attract new members and engage your donor base? Here’s what we’ve discovered...