Chris Budnick

As I reflect on the successes of our campaign — my first as Healing Transitions’ executive director and the organization’s third in its history — I’d like to share several lessons I learned that may help you as you consider leading your organization into a major fundraising campaign.

Whether you find yourself in the midst of your own organizational crisis or are simply witnessing the many cultural crises we’re experiencing right now, it is critical to point your organization back to your mission, vision and values.

While we haven’t reached the end of the COVID-19 crisis, I’ve spent some time reflecting with my team on what has worked well — and what we’ve learned — about how to manage a crisis together. Here are our top five lessons learned.

While we haven’t reached the end of the COVID-19 crisis, I’ve spent some time reflecting with my team on what has worked well — and what we’ve learned — about how to manage a crisis together. Here are our top five lessons learned that we will take with us.

In the wake of Black Friday, Small Business Saturday and Cyber Monday, there’s a lot of noise aimed directly at consumers this time of year. To channel the willingness to spend and the urge to give, many nonprofits have participated in Giving Tuesday.

To those in the nonprofit and fundraising worlds, the “silent phase” of a capital campaign is well understood. It’s a time before the official announcement of a campaign when, by virtue of significant effort and through the commitment of large gifts, the majority of funds are typically raised.

Nonprofits face unique challenges when communicating their impact to donors. We all work daily to ensure we’re honoring those we serve while also accurately and powerfully conveying the value of our work to our community. Intentional, purposeful communications takes time.