Cait Abernethy

Cait Abernethy

Cait Abernethy is the director of marketing at UpMetrics, an impact measurement and management software company that’s revolutionizing the way mission-driven organizations harness data to drive positive social outcomes. With a wealth of experience across technology organizations, Cait is responsible for all aspects of marketing for the company and is passionate about helping the world’s foundations, nonprofits and impact investors to drive accelerated social and environmental change.

February 23, 2024 4 Techniques to Improve Nonprofit Email Response

Enhance the effectiveness of your organization’s fundraising emails by spotlighting impact goals. Here are four tips to get started.