Kayla Matthews

Kayla Matthews

Kayla Matthews writes about fundraising and volunteer management for Nonprofit Hub, VolunteerMatch and Top Nonprofits. To read more posts by Kayla, follow her on LinkedIn.

Nonprofit Customer Service Do's and Don'ts

You've heard the saying, "the customer is always right," and you probably already know that it's the mantra of good customer service—even if the customer is blatantly wrong. You never want your customer to feel as though you're calling them out while you try to solve an issue or handle a complaint.

3 Common Legal Issues Nonprofit Boards Experience

Many laws that impact the commercial industry are still applicable to nonprofit organizations. Good intention doesn't justify a lapse in protocol, and board members should take meticulous care to research regulations that might affect their operation. Let's take a look at three common legal issues that nonprofit boards experience, so that you can identify and avoid them...

3 Nonprofit Organizational Charts and How to Make Them

It's essential that your organization has a good way to communicate data, keep track of finances and structure information. Though it's certainly possible to communicate some of this information in writing, using nonprofit organizational charts can help keep you organized and make a greater impact on your audience...

10 Nonprofit Marketing Strategies to Efficiently Engage Millennials

Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...

4 Inexpensive Board Collaboration Tools for Your Nonprofit

It’s not practical to assume that your nonprofit board of directors can feasibly communicate with each other only during official gatherings. However, if the people who are part of a board live in different places or have busy schedules, keeping in touch can be tough. Fortunately, there are numerous tools to aid in collaboration. They’re even reasonably priced!...

10 Ways to Save on Nonprofit Overhead Costs

If you’re involved in a nonprofit that’s doing a tremendous amount of good in the community, but is perpetually strapped for cash, you’re not alone. Luckily, there are numerous ways to keep nonprofit overhead costs down without sacrificing the effectiveness of your work...

5 Story-Driven Marketing Tips for Nonprofits

Storytelling is an integral part of sharing your nonprofit’s mission. What spurred passion in you to devote your time to serving this mission? Likely, helping a person in need or hearing an emotive story is what spurred your emotional connection to join or start the foundation...

6 Ways to Pay Your Volunteers (Even When You Can't Pay Them)

Like many others in the charitable sector, your nonprofit organization is probably heavily dependent on volunteers. Those people freely give their time, and some of them may be so talented and dedicated that you wish there were money in the budget to make them full-time, paid members of the team. Fortunately, there are numerous ways you can show gratitude for your volunteers, even without giving them money...

4 Challenges of Niche Nonprofit Marketing (and How to Overcome Them)

Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

How to Keep Your Nonprofit's Data Safe

Nonprofits tend to be wary of devoting their limited budget to comprehensive data security. Regardless, taking cybersecurity precautions is essential for a nonprofit's livelihood. Some hackers may prefer the lucrative nature of hacking large corporations, though others view nonprofits as the perfect victim instead...

5 Metrics to Measure Your Nonprofit's Success

When gauging your nonprofit’s success, relying on gut instinct is foolish. It’s necessary to study metrics and see how they change over time. There are several especially worthy measurements that can tell you how your nonprofit stacks up...

How to Use Google Ad Grants

Did you know nonprofit owners and charity organizations can receive $10,000 of free money each month for AdWords, courtesy of Google Ad Grants? As part of the Google for Nonprofits program, Google Ad Grants provide nonprofits a way to reach their goals and passions with useful keyword tools and financial aid...

The Difference Nonprofits Can Make in Politics

Nonprofit organizations have always had a significant effect on politics and culture in the U.S. Their effect on legislation and culture is vital to our democracy. These organizations allow mobilization of passionate citizens for an issue they feel is important, regardless of establishment politics...