10 Best Ways to Communicate With Donors and Prospects
While there are no one-size-fits-all solutions, here are 10 of the most effective methods for communicating with your donors and prospects.
After a successful career leading advancement for three institutions of higher education, Jim Eskin launched his consulting practice, Eskin Fundraising Training, which builds on the success of his more than 250 fundraising workshops, webinars, webcasts, podcasts and board sessions, and provides the training, coaching and support services that nonprofits need to compete for and secure major gifts.
He has authored more than 150 guest columns that have appeared in daily newspapers, business journals and blogs across the country, and publishes Stratagems, a monthly e-newsletter exploring timely issues and trends in philanthropy. He is the author of “10 Simple Fundraising Lessons” and “How To Score Your First or Next Million-Dollar Gift.”
While there are no one-size-fits-all solutions, here are 10 of the most effective methods for communicating with your donors and prospects.
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Nothing should be more personal and passionate than thanking donors. Here are 10 lessons that are essential to retaining and upgrading donors.
Preparing for a solicitation means being ready for a variety of questions, concerns, and other forms of pushback. The good news is that most types of pushback are anticipated. Let’s discuss some responses that will leave you well-equipped to communicate with donors.
As we move forward in a new year, nonprofits that work hard and work smart can boost gift income to enjoy record resource development years. I want to highlight 10 pragmatic ways that nonprofit leaders can more effectively ask for and secure gifts that will fuel their missions.
It’s a safe bet that all 798 nonprofits that received transformational grants from MacKenzie Scott and her husband Dan Jewett, totaling close to $9 billion, believe in miracles. They all were beneficiaries of the most awesome display of philanthropy in size, speed and flexibility that we’ve ever seen in history…
At first, I thought that Erica’s approach to monthly giving sounded too good to be true. But after the two webinars, several delightful conversations and reading her new book, “Monthly Giving Made Easy,” I’m convinced that it definitely is that good and that easy!…
For most of the past year, the question of donor meetings was a no-brainer. We just couldn’t meet with donors and prospects face-to-face, which had, for so long, served as the gold standard in desired engagement, especially when soliciting major gifts.
Perhaps more so than in the for-profit sector, leadership is crucial to the success of nonprofits in which nickels need to be stretched not into dimes but quarters.
Fundraising is a combination of art and science. There is no guarantee in this profession other than if you don’t ask, you don’t get.

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