Eve Smith

Eve Smith

Eve Smith is senior strategy director in Merkle’s Nonprofit Group and an experienced fundraiser with over 18 years of nonprofit direct response marketing expertise. Eve brings extensive knowledge and practice to Merkle’s nonprofit clients, including integrated strategy, omni-channel fundraising and marketing, and program innovation. She specializes in scaling up already-successful fundraising programs to raise more funds and crafting new programs that leverage advocacy, peer-to-peer fundraising and social giving to bring in new revenue. At Merkle, her clients have included major national health charities, international relief and faith-based organizations, animal welfare nonprofits, among others. Before joining Merkle, Eve was lead consultant to national cause-based nonprofits and worked with leading nonprofits and foundations to advance their online marketing and fundraising programs.

Key Insights for Creating a Winning Facebook Engagement Strategy

It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors. As part of an integrated, multichannel strategy, social media is more than a publishing platform—it facilitates a meaningful, two-way conversation...

Are You Ready for the Next-Generation Donors?

Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today. As next-generation donors become the dominant givers, their needs and behaviors also have a greater impact on the giving process...

The Future of Donor Acquisition Is Digital

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...