Eve Smith

Eve Smith

Eve Smith is an experienced fundraiser with more than 20 years of nonprofit direct response marketing expertise. As senior director of client strategy at Merkle, Eve brings extensive knowledge and practice with integrated strategy, omnichannel fundraising and marketing, and program innovation. She specializes in both scaling up already-successful fundraising programs to raise more funds and crafting new programs that leverage peer-to-peer fundraising and social giving to bring in new revenue.

At Merkle, her clients have included major national health charities, international relief and faith-based organizations and animal welfare nonprofits, among others. Before joining Merkle, Eve was lead consultant to national cause-based nonprofits and worked with leading nonprofits and foundations to advance their online marketing and fundraising programs.

Beyond COVID-19: Reimagining the Customer Experience

There’s no turning back from the behavior changes and disruption brought about by the pandemic. Savvy companies are leveraging this digital transformation to build audience-centric strategies and grow their organizations as they re-emerge from the pandemic-driven recession...

Key Insights for Creating a Winning Facebook Engagement Strategy

It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors. As part of an integrated, multichannel strategy, social media is more than a publishing platform—it facilitates a meaningful, two-way conversation...

Are You Ready for the Next-Generation Donors?

Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today. As next-generation donors become the dominant givers, their needs and behaviors also have a greater impact on the giving process...

The Future of Donor Acquisition Is Digital

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...