Robin Cabral

Robin Cabral

Robin Cabral is “Hire a CFRE!” the one and only outsourced development professional with close to 25 years experience providing value-added consulting services with razor-sharp monthly result objectives and benchmarked deliverables.

She works with mid-sized nonprofits that want to position themselves to build capacity and generate more fundraising prospects, better donor relationships, and bigger fundraising dollars. She specializes in providing outsourced, interim development services and assisting smaller organizations in their first campaigns (annual, capital, and endowment).

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Top 7 Steps to Creating Special Event Sponsorships That Sell

Before you can even solicit sponsors for your fundraising special events, you need to take several key steps first to best position your organization. What most groups fail to do is evaluate their sponsor value proposition first and foremost, before event seeking sponsorships...

Using Multichannel Digital Fundraising 'Shoestring' Strategies for Acquisition

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give...

7 Tips for Hosting Donor Cultivation Events

Donor cultivation events should be an important part of your fundraising program. Whether you are a small or large nonprofit or if you are raising money for annual operations for capital campaigns, you need to incorporate them as a vital element of your yearly development calendar.

Analyzing Your Calendar Year-End Fundraising Efforts for Effectiveness

Many groups end the year and then move onto their next project starting Jan. 1. While forward-thinking and acting is important, it is also equally as critical to do some analysis of the past year; calendar year-end, particularly, since it is a barometer of the overall health of your development program...

How to Ensure a Successful New Fundraising Year

Now that it is January, you may think that it is time to relax a bit after that hectic holiday season. However, now is the time to ensure that you have strong follow-up to your calendar year-end appeal. If you have closed out one fundraising year completely by doing the needed follow-up, you have established a strong base and set your organization up well for success in the upcoming calendar year's fundraising efforts...

Using a Gift Chart to Validate a Fundraising Goal and Campaign

When you have been presented with a fundraising goal, the best next step is to determine the feasibility of that goal. One of the most challenging tasks is setting out to accomplish a fundraising goal without knowing whether or not you have the capacity to meet it. Here is how I recommend testing that fundraising goal by using a gift chart process... 

How to Build a Strong Fund Development Committee

The "warm-body" approach to selecting fund development committee members always fails the diversity and strength test. Far too often, organizations will simply accept those individuals expressing interest without first determining who and what they need to best serve the purpose and expectations of their given committee membership...

6 Steps to Planning Your First Fundraising Cultivation Event

A fundraising cultivation event is great way to begin to qualify prospective donor relationships and deepen already existing donor relationships. Cultivation events should be a part of any individual giving. However, most nonprofits when first getting started with a major gift program often don't know where to begin...