Robin Cabral

Robin Cabral

Robin Cabral is “Hire a CFRE!” the one and only outsourced development professional with close to 25 years experience providing value-added consulting services with razor-sharp monthly result objectives and benchmarked deliverables.

She works with mid-sized nonprofits that want to position themselves to build capacity and generate more fundraising prospects, better donor relationships, and bigger fundraising dollars. She specializes in providing outsourced, interim development services and assisting smaller organizations in their first campaigns (annual, capital, and endowment).

Follow her on LinkedIn, Like her on Facebook, and on Twitter: @HIREACFRE!

8 Key Indicators of a Strong Nonprofit Fundraising Campaign

What are the key indicators of a strong nonprofit fundraising campaign? In order to have a strong fundraising campaign of any sort, whether it be capital, endowment or even annual, you need several hallmarks of success in place before you launch it...

Using Multichannel Digital Fundraising 'Shoestring' Strategies for Acquisition

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give...

7 Tips for Hosting Donor Cultivation Events

Donor cultivation events should be an important part of your fundraising program. Whether you are a small or large nonprofit or if you are raising money for annual operations for capital campaigns, you need to incorporate them as a vital element of your yearly development calendar.

Analyzing Your Calendar Year-End Fundraising Efforts for Effectiveness

Many groups end the year and then move onto their next project starting Jan. 1. While forward-thinking and acting is important, it is also equally as critical to do some analysis of the past year; calendar year-end, particularly, since it is a barometer of the overall health of your development program...

How to Ensure a Successful New Fundraising Year

Now that it is January, you may think that it is time to relax a bit after that hectic holiday season. However, now is the time to ensure that you have strong follow-up to your calendar year-end appeal. If you have closed out one fundraising year completely by doing the needed follow-up, you have established a strong base and set your organization up well for success in the upcoming calendar year's fundraising efforts...

Using a Gift Chart to Validate a Fundraising Goal and Campaign

When you have been presented with a fundraising goal, the best next step is to determine the feasibility of that goal. One of the most challenging tasks is setting out to accomplish a fundraising goal without knowing whether or not you have the capacity to meet it. Here is how I recommend testing that fundraising goal by using a gift chart process... 

How to Build a Strong Fund Development Committee

The "warm-body" approach to selecting fund development committee members always fails the diversity and strength test. Far too often, organizations will simply accept those individuals expressing interest without first determining who and what they need to best serve the purpose and expectations of their given committee membership...

6 Steps to Planning Your First Fundraising Cultivation Event

A fundraising cultivation event is great way to begin to qualify prospective donor relationships and deepen already existing donor relationships. Cultivation events should be a part of any individual giving. However, most nonprofits when first getting started with a major gift program often don't know where to begin...

6 Metrics to Measuring Fundraising Grant Program Success

Nonprofits owe it to themselves to regularly and systematically assess the health of its grants management program, as doing so will help ensure success in this critical realm going forward. Many factors affect grant writing success...

Why You Need It: 8 Reasons Why the CFRE Makes a Difference in Fundraising

I started my fundraising career almost 25 years ago. Like most people during those days, I learned on the job. It was something that I “chose” to be or to do. It was a necessity to keep the organization operating. Back in those days, one did not have access to such detailed and informative training. In fact, we didn’t even have databases; we still used index cards...

How to Begin Attracting New Donors to Your Organization

To begin attracting new donors to your organization, you first need to step back and determine a strong and compelling case for support. Without a rationale for giving, you won't be able to attract any new donors to your organization...

How to Have the Most Leverage in Your New Fundraising Office

Many organizations, when seeking to start their first development office, do not know which way to turn or where to start first. Far too many organizations often start and end with grant writing. They don't get beyond this particular strategy and never get to the point of having a diversified fundraising function...

10 Steps to Finding New Donors for Your Nonprofit Organization

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar?...