For far too many years, we have had a very passive approach to in-memoriam and in-honorarium giving in the U.S.
Here are recommendations on ensuring the greatest success in your year-end campaign efforts by creating a powerful message.
Each year, I urge my clients to begin planning their calendar year-end campaigns around this time of year.
The No. 1 reason donors do not give, aside from not being asked, is that they are not provided with a problem to solve.
Are you wondering what the best way to approach your foundation research is? Create an evergreen grant management system.
The current pandemic has presented us all with some very life-threatening challenges.
There will be life after COVID-19. That I can guarantee. What I can’t guarantee is what life will look like.
A lot of blog articles focus on what you should be doing. Like what about your event?
The Postal Regulatory Commission announced a new proposal and rule-making process in its 10-year rate review that started in 2016.
Now that your calendar year-end appeal has gone out in the mail, what is left to do?
When nonprofits create direct mail appeal letters, the remittance envelope is often an afterthought.
When organizations start to segment their year-end appeal letters, they often start with segmenting out active and inactive donors.
Setting a campaign goal without planning is planning to fail, or what I refer to as using the “hope-and-pray” method of fundraising. However, it also demonstrates the fact that you need an active and healthy development program from which to draw the number of prospects and donors.
Peer-to-peer campaigns can help to build a cadre of loyal ambassadors and develop a stream of interested prospective new donors.
Here’s how you can use social media to acquire donor prospects and turn them into loyal supporters.