Jackie Conrad

Jackie Conrad

Jackie Conrad is a marketing strategy executive with more than 20 years of experience helping organizations and brands tell their story, engage their constituents and achieve their goals.  A forward-thinking leader, Jackie has worked with Fortune 500 companies and start up organizations — and has a proven track record of leveraging this experience specifically to help nonprofit organizations. She is currently vice president of customer strategy at Merkle, where she works with some of the best nonprofit brands in the world to build meaningful and lasting constituent relationships.
Development
Development, Direct Marketing, E-Philanthropy
Data Management, Development
4 Steps to Build a Powerful Donor Engagement Scorecard
April 29, 2022 at 11:07 am

Today it’s not enough to simply have a great product or mission, great organizations must be intentional in creating a positive customer experience. Customer experience is how customers perceive their interactions with your organization, which greatly influences their loyalty and likelihood to recommend or evangelize the organization.