Tracy Vanderneck

Tracy Vanderneck

Tracy Vanderneck is president of Phil-Com, a Florida-based training and consulting company where she works with nonprofits on fundraising, board development and strategic planning. Tracy has more than 20 years of experience in fundraising, business development and sales. She holds a Master of Science in management with a concentration in nonprofit leadership and a graduate certificate in teaching and learning. She is a Certified Fund Raising Executive and an Association of Fundraising Professionals Master Trainer. Additionally, she designs and delivers online fundraising training classes and serves as a Network for Good Personal Fundraising Coach.

6 Ways to Fundraise With Video

If your organization is a university or hospital foundation with millions in the bank, then hiring a company to do all video-related communications for you might make sense. For everyone else, the important thing is to share your organization’s mission story in a compelling way – and "compelling" doesn’t necessarily mean professionally produced. Use your iPhone or Zoom or whatever tool you are comfortable with to do the recording...

Fundraising Is a Long Game

Understanding that fundraising has industry standards and proven best practices will help for long-term success in fundraising.

How Should Nonprofits Promote Their Value?

When evaluating a nonprofit organization’s financial and operational effectiveness, what should we consider? It is the age-old nonprofit conundrum: How do we show our nonprofit value on paper?

Respect, Communication and Documentation: What Every Nonprofit Needs

I think it is safe to assume we all want to be happy in our work and feel like our efforts are valued and appreciated by others. But it isn’t always easy for companies to find the intersection of structure and freedom that allow staff and volunteers to flourish...

Don’t Knock It Until You Try It—New Ways of Fundraising

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...

Is a Capital Campaign a Good Idea for Your Organization?

Your space is cramped. You have two desks jammed in a room the size of a janitorial closet. There is nowhere to meet clients or donors that presents a professional face of the organization. Someone just gifted your nonprofit a piece of property upon which you could build a brand-new facility with all the extras...