Tracy Vanderneck

Tracy Vanderneck

Tracy Vanderneck is president of Phil-Com, a Florida-based training and consulting company where she works with nonprofits on fundraising, board development and strategic planning. Tracy has more than 20 years of experience in fundraising, business development and sales. She holds a Master of Science in management with a concentration in nonprofit leadership and a graduate certificate in teaching and learning. She is a Certified Fund Raising Executive and an Association of Fundraising Professionals Master Trainer. Additionally, she designs and delivers online fundraising training classes and serves as a Network for Good Personal Fundraising Coach.

Raise More By Segmenting Donor Data and Targeting Messaging

Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.

Which ‘Harry Potter’ Hogwarts House Would Run the Best Nonprofit?

I realized that each Hogwarts House has admirable traits and that they could be combined to create some truly stellar teams. If we look at the descriptors of each house, we’ll see that the nonprofit arena needs Hufflepuffs as much as it needs Gryffindors. Let’s check out the Nonprofit World Houses.

Gift Histories Predict the Future

Determining where the funds will come from to deliver on the mission can feel a bit like a numerical game of Tetris, trying to make all the pieces fit together no matter how strange the final configuration. Here is how to use gift histories to help forecast future fundraising goals.

Nonprofit Leadership in 2022: From Challenge to Transformation

The independent sector needs bold, strategic, and flexible leaders to light the way. We already have many such leaders, but we should also embrace emerging leaders with new ideas. The sector can benefit greatly from evolving practices; nonprofits just need to make sure that they don’t lose sight of their missions in the process.

6 Ways to Fundraise With Video

If your organization is a university or hospital foundation with millions in the bank, then hiring a company to do all video-related communications for you might make sense. For everyone else, the important thing is to share your organization’s mission story in a compelling way – and "compelling" doesn’t necessarily mean professionally produced. Use your iPhone or Zoom or whatever tool you are comfortable with to do the recording...

Fundraising Is a Long Game

Understanding that fundraising has industry standards and proven best practices will help for long-term success in fundraising.