Jennifer Bielat

Jennifer Bielat

Jennifer Bielat serves as executive vice president of client strategy at Pursuant. With more than two decades of experience in the nonprofit sector, Jennifer brings intimate knowledge and understanding of nonprofit management. In her role, she develops strategic solutions to help organizations navigate the opportunities and challenges facing today’s nonprofit organizations. Jennifer’s expertise lies in integrated marketing and communications strategy, comprehensive direct response strategy and execution, digital marketing and fundraising, and nonprofit leadership.

Before joining Pursuant, Jennifer was senior vice president of integrated marketing for Easterseals, where she led the organization in a brand renaissance with the goal of bringing greater clarity and relevance to the nearly 100-year-old brand. Under her leadership, the direct response channels — digital and mail — raised more than $32 million annually for the organization and served as a critical pipeline for other development areas, including planned giving and major gift development.

January 19, 2023 Breaking Down Organizational Silos to Create an Optimal Omnichannel Experience

Creating a seamless customer experience may sound daunting at first. But it’s worth it. A key component to adopting an omnichannel approach for your fundraising and marketing campaigns is to identify and break down the organizational silos standing in your way.

September 8, 2022 3 Expert Tips on Fundraising in Today’s Economy

One of the most pressing issues for today’s nonprofit professionals is the uncertainty of today’s economy. Inflation is skyrocketing, and consumer prices are through the roof. So, what does this mean for fundraisers? Logic would tell us that with higher expenses, potential donors have less money to give to their favorite causes.

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