Sue Citro

I often catch myself wondering what might be confusing for donors, and what could be changed to improve their experience.

It is important to be open to having volunteers help your nonprofit in ways you may not even realize are needed.

When you think about all of the areas of fundraising and what goes into each, why does it usually seem like stewardship draws the short straw?

Nonprofits should embrace flexibility because it is a critical component of working. However, there are some areas where flexibility is not the best business partner. 

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.

As summer fades, it’s time to block off a few days in September to amp up your fundraising success in the upcoming holiday season.

The question before every executive director, fundraiser and stewardship team working today: Have you earned your donors' trust? No matter whether you think you have or not, there’s always more to do to strengthen the relationship and connection between your supporters and your cause.

The best advice I can offer is to think not just about your donors during this time, but, more importantly, your staff. How has your staff recently connected with your mission and strengthened their relationship with your cause?

With spring right around the corner, it's a great time to dust off your fundraising superpower. You have one. Stop thinking you don't. There's no kryptonite here.

It's that time of year when most people make resolutions that they often don't keep. You; however, can make one small but mighty resolution that will be good for your work, your nonprofit organization and, ultimately, your mission. It will also make you feel good.

Here's how to make peer-to-peer hybrid events successful in 2021 and beyond from Sue Citro, chief experience officer for Best Friends Animal Society; Nick Ellinger, chief brand officer at Moore; and Peter Panepento, philanthropic practice leader at Turn Two Communications...