Sue Citro

Sue Citro

Sue Citro is the chief experience officer at Best Friends Animal Society and is responsible for how the development, digital, marketing communications and brand experience teams collaborate and work in new ways to bring more people into Best Friends’ lifesaving work. Before joining Best Friends, Sue led new digital expansions for The Nature Conservancy in Asia and Latin America. She started her career working at Peace Corps headquarters, followed by time at a direct mail agency and then consulting in the digital fundraising space with nonprofits large and small.

Sue holds a master’s degree from Johns Hopkins University and lives in Massachusetts with her husband, Jeremy, and 103 lb. rescued dog, “Little” Luca.

Spring Clean Your Stewardship Efforts

When you think about all of the areas of fundraising and what goes into each, why does it usually seem like stewardship draws the short straw?

Why I Love Lapsed Donors

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.

Have You Earned Your Donors' Trust?

The question before every executive director, fundraiser and stewardship team working today: Have you earned your donors' trust? No matter whether you think you have or not, there’s always more to do to strengthen the relationship and connection between your supporters and your cause.

To Raise More Money, Invest in Connecting Your Staff

The best advice I can offer is to think not just about your donors during this time, but, more importantly, your staff. How has your staff recently connected with your mission and strengthened their relationship with your cause?

What's Your Fundraising Superpower?

With spring right around the corner, it's a great time to dust off your fundraising superpower. You have one. Stop thinking you don't. There's no kryptonite here.

A Donor Resolution for 2022 You Will Want to Keep

It's that time of year when most people make resolutions that they often don't keep. You; however, can make one small but mighty resolution that will be good for your work, your nonprofit organization and, ultimately, your mission. It will also make you feel good.