Grant Hensel

Do you have the $10,000/month Google Ad Grant, but you don’t feel like you’re maximizing the potential impact from the program?

We are often asked about the types of organizations that are the best fit for the Google Ad Grant. In general, of course, potential impact is correlated to how many people are interested in the work you do.

The other week, we shared part one of the top nonprofit marketing tips from 70 industry leaders. Here's part two...

Nonprofit marketing is constantly evolving, so we asked 70 leaders of nonprofit organizations across all sectors for their best tips. Here are a few of the most striking, curated and categorized for your use...

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...

In our experience, helping hundreds of nonprofits get approved for the Google Ad Grant, the average duration of the process is 21.4 days. This, of course, requires a significant caveat. Some organizations that have very responsive teams and lightning-fast webmasters can get it all done much quicker...

The Google Ad Grant sounds almost too good to be true. A question I often hear is, "So, Google is going to give me credit for up to $10,000/month to spend on ads in Google search… and there's no end date? It just keeps going, month after month?"...

Podcasts are a great way to hear from the nonprofit industry influencers personally and glean some of their information from their numerous years in the industry. Many of them have insightful advice into the inner workings of nonprofits and how to do better at what they do everyday. But just as you’re making the world a better place, sometimes you need to make your world a better place...

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...