Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

October 2, 2019 WWTT? Back-to-School Supplies Have a New Purpose in PSA

This year, the idea of back-to-school essentials has been turned on its head in a new PSA to make a point about school shootings.

May 11, 2011 Social-Media Marketing Efforts Give a Lift to Nonprofit Campaigns

Despite those who may write off social media as a fad, the numbers don't lie: Currently there are 100 million members on LinkedIn, 200 million members on Twitter and 600 million members on Facebook. And more importantly, the people engaging on social media networks are the same people that make up fundraisers' donor bases.

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