Felida Villarreal currently serves as the president and CEO of Valley Initiative for Development and Advancement (VIDA), committed to higher education attainment and expanding accessibility to equitable education opportunities. She is also responsible for implementing and maintaining regional alliances for resource development and public funding in the educational nonprofit sector, ensuring fiscal integrity and compliance with all public and private grant funded requirements.
Prior to this role, Felida also served as VIDA’s deputy executive director and director of finance. In addition, she has nearly a decade of accounting and financial management experience in the private and public sector.
Felida is a Certified Public Accountant and an active licensee of the Texas State Board of Public Accountancy. She holds a master’s degree in accountancy from the University of Texas – Rio Grande Valley and a bachelor’s degree in business administration with a major in accounting from the University of Texas – Pan American.
She actively volunteers her time to promote community involvement, currently serving as a board director for local organization, City of Mercedes Chamber of Commerce as well as a member of the Fast Company executive board. She also currently serves in the Hidalgo County’s Prosperity Taskforce, an initiative to address the ongoing challenges of poverty and promote economic mobility through education.
