Tarsha Whitaker Calloway

Tarsha Whitaker Calloway

Tarsha Whitaker Calloway is executive director of corporate relations for Emory University. Previously, she was director of executive engagement and integration at American Cancer Society. She is a frequent contributor to NonProfit PRO.

Mission-Focused Fundraising in the Current Political Climate

I received an onslaught of emails with subject lines showing a political candidate’s name. It was an invitation to contribute to one of many campaigns during this mid-year election season. "Max out at $2,700 is a solid show of support," claimed some of the pitches I received...

The Future of Philanthropy, Part 1: Onboarding and the Next Generation

Today’s most forward-thinking nonprofits understand that the ability to tap into the enthusiasm and energies of a committed pool of executives can mean the difference between success and failure. Properly applied, the leadership provided by such executives can pay dividends in a number of different ways...

A New Age in America: Donors and Diverse Philanthropy

In the last edition of Fundraising Connection, I discussed the need for fundraisers to consider a more diverse donor base in order to fully realize the potential of their fundraising efforts. Most fundraisers view diverse communities as despaired or underserved and do not recognize the growing wealth and giving potential that exist in communities of color.

A Philanthropic Journey: Purpose Greater Than Myself

I never thought I would find myself pursuing a career in nonprofit, or as I sit today, in academia. I was on the fast track, climbing my way up the corporate ladder. It was a steady process, but progress was being made...

A New Age in America: Incorporating Diversity in Philanthropy

America is in the midst of a dramatic cultural shift, but evidence suggests that organized philanthropy may be stuck in the past. As the nation becomes more ethnically and racially diverse, it is more important than ever to consider whether the fundraising playbook is due for an overhaul...

Managing a Sensitive Situation: Traditional Philanthropy in the Face of a Natural Disaster

As nonprofit leaders and fundraising professionals, surviving through a natural disaster is something we do not always consider as part of our philanthropic strategy.  However, it can become a critical consideration if you lead a nonprofit organization that exists outside the affected areas, or if your organization’s mission is not obviously tied to disaster relief...

Building a Culture of Philanthropy: Board Members as P2P Fundraisers

I sit on several nonprofit boards and have led and managed many. What I found is executives and community leaders who serve on nonprofit boards do so because they have a passion for the cause and they typically know quite a bit about the organization...

Enhance Your Nonprofit's Online Presence: 4 Ways to Humanize Your Social Media Campaign

A strong social media strategy can be a fantastic tool to enhance a nonprofit’s online presence. Authenticity is critical when using this platform, because social media is about connecting donors and prospects with the organization’s mission. Nonprofits need to humanize their social media message, so the audience can effectively connect with your organization...

Fundamental Best Practices for Online Fundraising: Part 2

Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donors' confidence in the technology and grow their online database for giving...

Fundamental Best Practices for Online Fundraising: Part 1

Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donors' confidence in the technology and grow their online database for giving. Today, online fundraising makes up an average of 7 to 10 percent of most nonprofits’ annual budget. Now more than ever, it’s crucial that your nonprofit organization knows the basics of a successful online-fundraising campaign...

A Shift From Fundraising to Philanthropy: What We Really Need to Consider

I’ve been engaging donors to support important mission work, special projects and big galas for a few years now, and I have noticed the use of the word “philanthropy” instead of “fundraising.” It is not a bad approach, but it has the potential to shift many attitudes for varied reasons...

Advancing the Nonprofit Landscape: Part 1

Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donor’s confidence in the technology and grow their online database for giving...

What Today’s Donor Wants: Managing Expectations and Measuring Impact

A transformation of sorts has occurred over the last 20 years in regard to donors’ expectations of nonprofits. In years past, donors were generally satisfied with the act of giving itself, relying on little more than the assurances of the nonprofit beneficiary of their donation that their funds were being put...