Here are some techniques to help organizations use data to create new models, audiences, and pools of targeted prospects.
Using data that’s available, nonprofit marketing teams can set trigger marketing to increase response and engagement. Let’s take a look at four examples.
Day-to-day business management is where KPIs can make a difference for your nonprofit.
For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.
Nonprofits recognize that the Holy Grail of giving is connecting with the “everyday donor.” Here is why they're great.
Strategy conversations can boil down to a simple statement: After we determine why we’re doing something, let’s vet what needs to be done. From there, the nonprofit can best figure out how it’s going to get done.
For nonprofits, there’s an exciting event to prepare for: the surge of Generation Z and the start of a new donor frontier.
With #GivingTuesdayNow just two weeks away, your marketing team is gearing up to make it easier for donors to contribute.
Before you begin a mailing campaign, don’t start with the format. Start with the job it's supposed to do.
As you move into your 2020 marketing plan, pair these channels up in new and creative ways.
Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.
Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around until the recipient delivers a strong donation. Here’s why.
For nonprofits, the concept of “telling your story” is just as natural as getting a cup of coffee in the morning. With the zillions of media channels your nonprofit has at its disposal to communicate with its audience, the question of which moves them is a source of constant debate...
As a nonprofit professional, you have a mandate to understand your supporters. The competition for discretionary dollars is extraordinary. So when it comes to nonprofit branding, there are three questions to ask...