Alicia M. Lifrak, CFRE

Alicia M. Lifrak, CFRE

With nearly three decades of experience in the philanthropic sector, Alicia M. Lifrak is a Certified Fund-Raising Executive with demonstrated success in leadership, strategic planning, operations, budget management, board leadership, membership, program, marketing and all forms of fundraising. She is driven by a focus on developing and implementing strategic solutions that yield the best possible results in pursuit of mission achievement.

She currently serves as executive vice president for the Gabriel Group, an OSG company, leading the nonprofit division in offering full-service fundraising, marketing and strategy consultation to clients. Prior to joining Gabriel Group, Alicia spent 25 years leading teams to achieve exceptional results in nonprofit and higher education.

After moving around the U.S. for most of her life, Alicia now lives in Illinois with her four kids, a cat and a dog. She travels frequently, for work and for fun, is an avid reader and loves to see live music.
Data Management, Direct Marketing
Development, Direct Marketing
Swipe Right: Tips for Approaching Your Donors Taken From the Online Dating Scene
February 14, 2022 at 11:55 am

In this swipe left/swipe right world, those in the dating scene have learned to make very quick decisions about whom they are interested, often with very little information at the outset. In an instant, they decide to swipe left (delete) or swipe right (connect), deciding if a person is worth getting to know based on a profile picture, a tagline and maybe a few key facts. 

Direct Marketing

Data Management, Direct Marketing
How To Perform a Database Cleanse
October 15, 2021 at 1:11 pm

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

Direct Marketing, Development, Leadership Management
Using Direct Response to Drive Planned Giving
August 11, 2021 at 12:07 pm

With more than a third of your annual donations still likely to come, it’s time to buckle down and get intentional about every aspect of your fundraising goals — planned giving included. Here are a few areas of focus you should be considering through the remainder of 2021...

Direct Marketing