Alicia M. Lifrak, CFRE

Alicia M. Lifrak, CFRE

With nearly three decades of experience in the philanthropic sector, Alicia M. Lifrak is a Certified Fund-Raising Executive with demonstrated success in leadership, strategic planning, operations, budget management, board leadership, membership, program, marketing and all forms of fundraising. She is driven by a focus on developing and implementing strategic solutions that yield the best possible results in pursuit of mission achievement.

She currently serves as executive vice president for the Gabriel Group, an OSG company, leading the nonprofit division in offering full-service fundraising, marketing and strategy consultation to clients. Prior to joining Gabriel Group, Alicia spent 25 years leading teams to achieve exceptional results in nonprofit and higher education.

After moving around the U.S. for most of her life, Alicia now lives in Illinois with her four kids, a cat and a dog. She travels frequently, for work and for fun, is an avid reader and loves to see live music.

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Using Direct Response to Drive Planned Giving

With more than a third of your annual donations still likely to come, it’s time to buckle down and get intentional about every aspect of your fundraising goals — planned giving included. Here are a few areas of focus you should be considering through the remainder of 2021...