Richard Heimsoth

SMS/MMS strategies offer nonprofits a way to reach new prospects and keep donors engaged. Here are the benefits of using this channel.

Third-party data has long been a staple in how nonprofit brands craft personalized experiences.

We’ve finally reached the end of 2020. It’s been unusual, challenging and exhausting for everyone.

As marketers and fundraisers, adapting to donor behavior and current economic conditions has always been a requisite for success.

Your fourth quarter plan wrapped up. You’ve pulled and segmented all the files — mailed, emailed and made phone calls.

While the evolving technology landscape presents exciting opportunities for organizations to better connect with donors, it’s also creating an unprecedented level of complexity around central audience management. The data is within reach, but a tangled web of disparate systems can obscure the very insights you value most...

Signals are all around us, from the “Don’t Walk” sign when you cross the street to the microwave beeping when your food is done. Even the most seemingly insignificant signals help us operate more efficiently, taking the guesswork out of day-to-day tasks...