Jen Newmeyer

Jen Newmeyer

Jen Newmeyer, CFRE, is a digital fundraising strategist specializing in integrated campaigns and online engagement. Through her groundbreaking work and creative approaches during her 15-plus-year tenure, she’s raised more than $10 million in online revenue for nonprofit organizations. She is the author of “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics” and provides workshops and services in areas such as the growth funnel, ambassador programs, tactics related to acquisition, retention and segmentation, as well as helping nonprofit professionals launch comprehensive efforts in resistant environments. She is the founder of CharityJen, providing support and resources to nonprofits, and host of CharityChats, a meetup group aimed at helping professionals solve their most pressing problems. Jen is the director of digital membership at WHYY and serves on the board of the Association of Fundraising Professionals – Greater Philadelphia Chapter. Follow Jen on Twitter at @charityjen.

How To Use Growth Funnels To Grow Your Audience and Revenue

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

Unsatisfied: Do Your Donors Feel Like They’ve Been Swindled After Giving?

Does this sound familiar? We’ve all been there. A purchase that seemed like a good idea at the time but with such terrible follow up, we’ve vowed never to shop or visit again. Here is the hard truth, unfortunately. Is this how our donors feel? Unsatisfied and regretting their gift to our organizations almost as soon as they make it?...