Sudeshna Sen

Sudeshna Sen

Sudeshna Sen is the Nonprofit Vertical Lead for Analytics at Merkle. She brings 12+ years of experience in nonprofit marketing, analytics and strategy; leveraging predictive and advanced analytics to build strong donor pipelines, drive growth in revenue, and maximize donor value for some of the world’s largest fundraising organizations. She also seeks to deepen understanding of constituents through research and analysis, and leverage these insights to drive stronger constituent engagement and transform their experience.

Prior to joining Merkle, Sudeshna held a key leadership position at NuStats, a market research firm, heading its analytics practice and managing several strategic client engagements. She has a Ph.D. in Civil Engineering from the University of Texas at Austin, MS from University of Illinois at Chicago, and BS from the Indian Institute of Technology at Kharagpur.

July 3, 2019 How Nonprofits Can Use Affinity Scores to Strengthen Constituent Relationships

Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents...

March 28, 2019 The Impact of Performance Media on Fundraising

Nonprofit organizations are spending more money in digital than ever before, whether to raise money from individual donors, recruit special event participants, increase brand awareness or support mission programs and services...