Candice Pascoal

Here are five tips to develop innovative nonprofit marketing campaigns that will raise awareness and let you stand out from the crowd.

You need money. You’ve got staff, programs, services, rent and a seemingly endless list of costs associated with all the good work you’re doing for your community and our world. Here’s a roadmap you can use to find what methods of raising money are right for you.

At first glance, direct mail may seem outdated and ineffective. You aren’t alone in wondering if direct mail actually works for nonprofits.