Tony Sadowski is vice president of creative at Slice Communications. With nearly two decades of broadcast television and radio promotions experience, Tony is a versatile marketer and content creator with a wealth of storytelling and brand management experience. As a writer-producer at FOX43 in Central Pennsylvania and, more recently, as senior producer at WHYY in Philadelphia, he has crafted countless creative campaigns, written volumes of copy, launched a wide variety of programs and brands, and led on-air and digital promo strategies.
Tony is the owner of the marketing strategy, media production and voice-over company Spec Communications. An avid podcaster since 2011, he is host and producer of Starting Artists, a life and career change podcast featuring interviews with creative people who have had interesting work journeys, plus insights into escaping toxicity, moving forward with your goals, and getting to a happier place.
The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.
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