Bill Crouch
Bill Crouch is CEO and founder of BrightDot, a nonprofit consulting firm focusing on the fundraising needs of community colleges. Bill honed his fundraising skills as a development director at various colleges in the Southeast, and then as president of Georgetown College for more than 22 years. He is a graduate of Wake Forest University and Southeastern Baptist Theological Seminary and is an Honorary Fellow at St. Regents Park College at Oxford University. Most recently, he served as the senior managing partner of Jerold Panas, Linzy and Partners. A member of the national board of trustees for The First Tee of the PGA Tour, Bill serves on the World Golf Foundation’s Diversity Council. If he has a free afternoon, you’ll find him on the golf course, but Bill is happiest when in the company of his wife Jan, five children and eight grandchildren.
In today’s college environment, it does not take long for stakeholders to discuss the current state of enrollment and fundraising targets. Sadly, some schools are facing enrollment decline as a result of a lack of first-time students and issues surrounding student retention and success.
We know how it feels to be caught by the desire to be safe by relying on past success versus attempting new strategies. We know that certain stumbling blocks can arise as you debate future directions for the staff and office. These 10 steps can help to keep a staff from missing a vital part of successful fundraising.
Here are six suggested tactics and why they matter, which can transform your corporate giving strategy.
Four phenomena jumped out at me that I realized are transferable to the nonprofit world. I was reminded that successful leaders—whether in sports, business, education and or the nonprofit world—share many traits and cultivate important habits...








