Leeann Alameda

In today’s competitive environment, people are inundated with marketing messages competing for their attention.

Nonprofits can take advantage of performing a competitor analysis when developing their messaging or outreach strategies to position themselves for success. After all, it’s a very noisy world, and there are many good causes out there.

The days of mass communications are over. Today, people expect a more personalized marketing approach. Consider your own experience—for instance, when you get recommendations from Amazon or other online shopping websites based on your browsing or shopping history...

As the New Year approaches, it is a perfect time for organizations to review their nonprofit marketing and communications strategies and determine what’s been most effective. And there’s no time like the present for a fresh, creative outlook...

Sometimes, it’s just not possible to touch everything—or even most things—on the “to do” list. In that context, it’s easy to see why some organizations can put nonprofit branding on the bottom of the priority list. But ignoring branding could undermine your mission in unforeseen ways...

Due to the popularity of mobile devices and information readily available at the touch of a finger, nonprofit social media marketing is a powerful outreach tool to leverage. The pervasiveness of petitions, the emergence of movements like #BlackLivesMatter and #MeToo, and the increase in fundraising options provide a way for organizations to raise visibility, activate and engage audiences online...

Fundraising is never easy and more than ever, nonprofits are facing tougher challenges. The fundraising landscape has become more crowded, but less abundant. We’re seeing a steady increase in visibility of charities—more crowdfunding platforms, campaigns for natural disasters, tragedies and political action groups...

Nonprofits might find it difficult to prioritize marketing—especially if budgets are tight and resources limited. However, there are ways to maximize your marketing dollar and not sacrifice the opportunities to promote your mission. Even a small investment can pay off. Time and time again, I’ve seen how marketing significantly impacts a nonprofit’s ability to get greater support...