Michelle Arnold

Michelle Arnold

Michelle Arnold is the messaging & creative lead at Leading Good. As a StoryBrand Certified Guide and copywriter, she’s trained and certified in a seven-step framework that leading nonprofits are using to clarify their message and engage more donors. The result? They fundraise with confidence and raise the money their cause deserves. Learn more at leadinggood.com

5 Easy Tips for a Share-Worthy Nonprofit Video

Video is the trend of the moment. If you're not creating nonprofit video content for your organization, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple—and still draw awareness to your cause!...