Kristen Friedel
Kristen Friedel
Kristen Friedel leads Media Cause‘s data analytics specialty, where she applies her strong technical and soft skills to strategically leverage data that will move missions forward.
Kristen has nearly 10 years of nonprofit experience, working both in-house and in agency settings. Over her career, Kristen has worked with more than two dozen nonprofits to develop actionable marketing reports, create automated data pipelines and design experiments geared at optimizing performance.
October 13, 2023 at 2:29 pm
Lifecycle-forward measurement can help your organization assess your audience more fully than performance-based marketing measurement.





