Michael Gorriarán
Michael Gorriarán the president of Arjuna Solutions, a provider of behavioral economic modeling artificial intelligence services. He is a globally experienced technology sector executive with an extensive 30-plus-year career at Microsoft, Xerox, and early-stage, high-growth business ventures. He has held executive leadership roles in advanced cloud services, enterprise software, business process outsourcing and professional services businesses.
Prior to his current role, Gorriarán was most recently general manager of worldwide commercial markets strategy group at Microsoft. He has either led, been chief operating officer, general manager or a key executive in businesses ranging from less than $10 million to more than $77 billion in annual revenues. His responsibilities have included developing and implementing new business strategies and financial models, executing turnarounds, and launching new lines of business and go-to-market plans to gain a sustainable competitive advantage around the world.
Gorriarán holds an MBA from the Kellogg School of Management at Northwestern University, and a bachelor of science in marketing, with concentrated studies in economics and Spanish, from The University of Rhode Island. He is an avid distance runner, outdoor enthusiast and active parent with his wife Kris of their two children.
Many nonprofit organizations have fallen into an unhealthy dependency on the impulses of episodic donors and an overreliance on year-end giving. The challenge with these two giving patterns is that they are unpredictable.
It’s important to secure a new level of insight and operating discipline regarding direct mail, based on these two critical decisions.
Artificial Intelligence can enable behavioral economics modeling, which combines economics and psychology to comprehend behavior.
One key technology that nonprofits must assess is artificial intelligence (AI). Forbes reported last year that “89% of nonprofit professionals believe that AI can make their organization more efficient.”
Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.









