Many nonprofit organizations have fallen into an unhealthy dependency on the impulses of episodic donors and an overreliance on year-end giving. The challenge with these two giving patterns is that they are unpredictable.
It’s important to secure a new level of insight and operating discipline regarding direct mail, based on these two critical decisions.
Artificial Intelligence can enable behavioral economics modeling, which combines economics and psychology to comprehend behavior.
One key technology that nonprofits must assess is artificial intelligence (AI). Forbes reported last year that “89% of nonprofit professionals believe that AI can make their organization more efficient.”
Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.