Christy McWilliams

Christy McWilliams

Christy McWilliams is the senior strategy director at Merkle

Shake It Up: Shifting Your Strategy in the Disruption Economy

The disruption economy is changing consumer expectations more quickly than ever. Disposable income and wealth distribution, commerce, technology, laws and politics are all changing. And nonprofits are not insulated from these market disruptions just because of the good work they do. Without strategic shifts, charities risk massive revenue loss that threatens their missions and makes it far less likely they’ll solve the problems they were created to solve...

Donor Journeys: Put a Plan in Motion

At a conference I attended recently, one of the most well-attended sessions was positioned as a presentation on “donor journeys,” when in fact, it was an analytics session, charting the time from donor acquisition to second gift or major gift upgrade...