Maria Clark

Maria Clark

Maria Clark is GoodUnited‘s executive vice president of partnerships, and chief evangelist. Clark is a career nonprofit executive with 30-plus years of industry experience. She is a champion of innovation in the sector and has fearlessly led technology adoption and change management efforts throughout her career. Previously, Maria spent 33 years at the American Cancer Society, a top 20 U.S. nonprofit.

Development, E-Philanthropy

Digital Fundraising Innovations and Trends to Watch in 2023

December 7, 2022 at 4:02 pm

While there are always risks involved in new fundraising innovations, many times these risks are well worth taking — and, in some cases, you can’t afford not to take them. As 2023 beckons, it’s time to explore the major innovations I expect to see in digital fundraising in the year ahead.

E-Philanthropy, Development

Top Tips for Bringing Gamification to Social Fundraising

August 9, 2022 at 1:55 pm

Gamification is proving to be a powerful tool that can help nonprofits meet their fundraising and awareness goals.

Direct Marketing

A Social Fundraising Evolution: Content Creators Influence Giving Behaviors

June 30, 2022 at 2:48 pm

There are new ways to engage supporters using Facebook and Instagram messenger, where supporters never leave the platform.