Charlie Hulme

Charlie Hulme

Charlie Hulme is managing director of DonorVoice. Part of the team that conducted the sector’s only empirical and applied study into donor loyalty. Today, he works with charity partners to radically alter the donor’s experience and subsequent lifetime value.

What Do You Mean When You Say ‘Donor-Centric’?

Do you recognize this donor? She’s been on your house file for three-and-a-half years now. You know exactly how old she is, where she lives and the channel she was recruited on. And, of course, you know how she gives and how much. But do you know why she gives?...

How to Reduce Attrition 50 Percent by Doing (Almost) Nothing

Every day, your organization has numerous interactions with people across all channels. The experience of that interaction determines at least 50 percent of your supporter’s decision whether to interact with you again. So what is your organization doing to monitor and act on those experiences and ensure supporters actually support?...