Ray Gary

Ray Gary

Ray Gary is CEO of iDonate, a digital fundraising platform helping nonprofits do more good in the world.

The Case for Ending Giving Tuesday

Giving Tuesday has become ineffective due to changing demographics. Here is how to encourage donors to give year-round.

How Peer-to-Peer Fundraising Technology Empowers Today’s Donor

As society continues to be shaped by technology and communication tools, like social media, peer-to-peer fundraising has emerged as the primary area of growth for large nonprofits. Peer-to-peer giving has unmatched potential to harness a sense of community and empower today’s donor...

The Science of Improving Online Donations

Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...