Ray Gary

Ray Gary

Ray Gary is CEO of iDonate, a donor engagement platform.

How Peer-to-Peer Fundraising Technology Empowers Today’s Donor

As society continues to be shaped by technology and communication tools, like social media, peer-to-peer fundraising has emerged as the primary area of growth for large nonprofits. Peer-to-peer giving has unmatched potential to harness a sense of community and empower today’s donor...

The Science of Improving Online Donations

Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...