Summer Gould

Summer Gould

Summer Gould is Account Executive at Neyenesch Printers. Summer has spent her 31 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as the industry chair for San Diego Postal Customer Council. You can find her at Neyenesch’s website:, email:, on LinkedIn, or on Twitter @sumgould.

2 Ways to Increase Nonprofit Direct Mail Response

If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now.

The Secrets of Direct Mail for Nonprofits

Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail. 

Direct Mail Personalization Pays Off

As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.

How to Save on Postage When Rates Increase in July

USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.

How to Drive More Nonprofit Direct Mail Response

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. 

5 Ways To Save on Nonprofit Postage in 2022

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. The less postage you pay the more donation dollars go toward your organization.