Stef Arck-Baynes

Stef Arck-Baynes

Stef Arck-Baynes is the founder and CEO of Achieving Good Communications, a mission-driven communications consultancy that empowers nonprofits and socially responsible for-profits to tell their story and raise awareness of, and funds for, their work. Prior to founding Achieving Good in 2023, Stef worked as an in-house communications staffer for over a decade at nonprofits, including Brooklyn Public Library and Philabundance, the Philadelphia region’s Feeding America affiliate. When she’s not working, she’s with her 6-year-old daughter and husband at playspaces and playgrounds around Philadelphia. And petting all of the dogs, including her own.

February 14, 2024 Forget the Press Release — It’s All About Your Pitch

You’re expected to write press releases, but they may not get attention from reporters. Use these pitch-writing tips to get traction.