Willis Turner

Willis Turner

Willis believes in expressive writing, exceptional fundraising, and exuberant living.

Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.

Can You Fake Caring?

When a writer struggles to develop an emotional connection with an organization, the problem might not be the mission. 

How Donors Read Your Letters

The oldest piece of advice in the world of fundraising copy is probably this: “You are not your donor.”

How to Write a Fundraising Drip Campaign

According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in enough to engage your target and make him or her a regular supporter.Drip campaigns create those exposures in a tactical way that dovetails with your overall strategic plan. Here are 11 tips to help you get more drip for your buck.

Outsource Your Non-Fundraising Brain

Writing fundraising copy takes concentration and focus. There are a lot of elements, strategic and creative, that have to be accounted for as you write. It takes up a lot of your headspace.