Willis Turner

Willis Turner

Willis believes in expressive writing, exceptional fundraising, and exuberant living.

Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.

How Donors Read Your Letters

The oldest piece of advice in the world of fundraising copy is probably this: “You are not your donor.”

How to Write a Fundraising Drip Campaign

According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in enough to engage your target and make him or her a regular supporter.Drip campaigns create those exposures in a tactical way that dovetails with your overall strategic plan. Here are 11 tips to help you get more drip for your buck.

Outsource Your Non-Fundraising Brain

Writing fundraising copy takes concentration and focus. There are a lot of elements, strategic and creative, that have to be accounted for as you write. It takes up a lot of your headspace.

Learn This 1 Skill and Improve Your Fundraising Results

I'm a firm believer that empathy has the potential to solve more problems than war and peace put together. From a more practical one, boosting your empathic ability could give your fundraising results a shot in the arm.

Story Styles That Open Readers' Wallets, Part 1

It takes a little extra effort, and often some extra homework, to make case studies compelling enough to persuade a reader to reach for her wallet. But that's what you're there for, right? If it were easy, anybody could do it.

Microsoft Word: The Fundraiser’s Frienemy

We copywriters have powerful tools at our disposal. Microsoft Word probably leads the pack. It makes our jobs faster and easier. But in today's business-centric world, Word has evolved into an implement for corporate use. As writers who specialize in fundraising, this presents a challenge.