Rachel Michele

Rachel Michele

Rachel Michele is Arjuna Solutions’ chief technology officer and head of operations. She delivers a unique blend of technical, managerial and executive experience in support of product development, artificial intelligence, process automation, data visualization, infrastructure, strategic planning, forecasting and company operations. Prior to joining Arjuna Solutions, Rachel led a forensic data analytics team as a manager at PriceWaterhouseCoopers. Her team was deployed in response to some of the largest cyber breaches, financial crimes and regulatory investigations in U.S. history. 

She has served as a guest lecturer at universities and professional organizations throughout the U.S. and has served on the data quality board for a national nonprofit. She has a bachelor’s degree in decision science and a Master of Business Administration from the University of Maryland. Rachel enjoys traveling and exploring the world with her husband and two boys.

How to Handle Your Donor Data

Securely managing donor data provides the foundation for analyses that can reveal deeper insights into donor sentiment. Here are three steps that every nonprofit should take to ensure that their donor data is both private and secure.

Take the Guesswork Out of Personalized Gift Array Values

Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials, and keen insights about the best timing of solicitations. However, there remains one campaign rudiment that is still often left to rote standardization — the personalization of gift array values.