Rachel Michele

Rachel Michele

Rachel Michele has been Arjuna Solutions’ chief technology officer and head of operations for seven years. She delivers a unique blend of technical, managerial and executive experience in support of product development, AI, process automation, data visualization, infrastructure, strategic planning, forecasting and company operations. Prior to joining Arjuna Solutions, Rachel led a forensic data analytics team as a manager at PriceWaterhouseCoopers. Her team was deployed in response to some of the largest cyber breaches, financial crimes and regulatory investigations in U.S. history, routinely requiring her team to parse through billions of records across disparate databases and data sets. Rachel has also led numerous multidisciplinary teams on projects concerning matters of U.S. national security.

Rachel has served as a guest lecturer at universities and professional organizations throughout the U.S. and has served on the data quality board for a national nonprofit. She has a bachelor’s of decision science and a Master of Business Administration from the University of Maryland.

Take the Guesswork Out of Personalized Gift Array Values

Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials, and keen insights about the best timing of solicitations. However, there remains one campaign rudiment that is still often left to rote standardization — the personalization of gift array values.