Bethany Maki

Bethany Maki

As vice president of nonprofit digital strategy for PMX Agency, Bethany Maki works to develop strategies to build optimized digital experiences for constituents that bring the most value to them and the organization. She coordinates the execution and measurement of tactics to support those strategies in SEO, SEM, display, social media, email and on-site content and technical development.

Maki is a skilled digital marketer with more than 16 years of experience, both at local and national nonprofits and agencies. With a proven track record of online advocacy, peer-to-peer event and direct-response fundraising success, she has been privileged to serve some of the nation’s top nonprofits, such as Alzheimer’s Association, American Diabetes Association, U.S. Olympic Committee, Sierra Club, Paralyzed Veterans of America, American Heart Association, Boys and Girls Clubs of America, PetSmart Charities, National Multiple Sclerosis Society, Metropolitan Ministries, Bowery Mission, Salvation Army, Mercy Corps, COPD Foundation and Children’s Cancer Research Fund. Maki is a thought-leader in the nonprofit digital industry and is a frequent speaker at events and author of blogs and articles.

Dec. 31, 2018: The Day Fundraising as We Know It... Died?

2017 was a milestone year in charitable giving in the U.S., surpassing the $400 billion mark for the first time. Over that year, we’d done much thinking about the state of philanthropy as it related to the divisive political times...

When ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change

Many have called 2017 “the year of me.” In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like the “you universe” or “the transformative me.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer...

Relationship Status Complicated? What It Takes to Build a Healthy, Collaborative Partnership With Your Consultant

Today, understanding donor and constituent behavior requires an entirely new level of knowledge and skill-sets. With the onset of data and more complex applications of technology, the influence of social media and the constantly evolving media habits of consumers, maintaining a sense of all that change is incredibly difficult when you’re balancing fundraising and advocacy strategy, donor expectations and board approval...

The New Era of Opportunities and Challenges in Giving Days

Giving days have become quintessential moments in time for nonprofit organizations. They act as added events throughout the regular fundraising year to mobilize everyone internally at the organization to achieve optimize fundraising success, as well as opportunities to rally high-intent, passionate communities around a more specific, perhaps more urgent, conversation related to your cause...

Don’t Let the Systems Get Your Down: Decoding the Language of Marchitecture

MarTech. AdTech. Analytics platforms. Big data. They are all part of the modern day marketer’s vocabulary. Why? Because today, we find ourselves in an environment more complex than ever before, due to a highly intelligent, technologically savvy and more social and interactive consumer...