Ryan K. Sowers

Ryan K. Sowers

Ryan K. Sowers is the Assistant Director for Annual Giving at The University of Pittsburgh at Bradford. He earned his Bachelor’s degree in Individualized Studies with a minor in Marketing at Bowling Green State University in 2015 and would like to pursue a Master’s degree in Business Administration. Before joining the University of Pittsburgh in 2015, Ryan worked in Corporate and Foundational Relations with Bowling Green State University, and was the Chairman and Founder of BGSU’s Undergraduate Capital Campaign from Spring 2012 to Summer 2014.

11 Steps to Rebranding an Annual Fund

Rebranding any type of product, service, company or school can be extremely challenging work, but one of the most difficult pieces to rebrand is an annual fund. Fundraising of any type can be very difficult to brand because there are so many working parts to consider as you piece together your graphic masterpiece. Not only do you have to consider your donors, but you also have to consider your alumni, other graphics being used by the university and the image you hope to encapsulate, as well as many other elements...