Laurence Pagnoni

Laurence Pagnoni

Laurence is author of “The Nonprofit Fundraising Solution,” the first book on fundraising ever published by the American Management Association. He is chairman of LAPA Fundraising serving nonprofits throughout the U.S. and Europe.

How to Write a Superb Case Statement

A well executed case statement inspires donors to invest in your future. Here are tips to help you write a top-shelf case statement.

4 Text Messaging Strategies that Boost Donor Stewardship

Text messaging is an important — and largely underused — donor stewardship tool. As texting has become the primary form of communication for many of us, it’s time to embrace texting as a central piece of your larger donor communications strategy.

Private Grants: Are They for Your Nonprofit?

If nonprofits have the program-impact metrics, private and corporate grant awards can increase their revenue by hundreds of thousands of dollars annually. Over time, these awards can mount into eye-popping sums. Here is a seven-step assessment to see if private grants are worth it for your nonprofit.

What’s New in Year-End Giving?

Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally...

3-Week Countdown to #GivingTuesdayNow

You may be hesitant about fundraising in general right now because of high unemployment and the fragility of many people’s health.

Small Strides to Big Legacy Payoffs

In order for planned giving to be effective, regularly identify, cultivate, educate, meet with and solicit donors over 55 years of age.