Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally...
Laurence Pagnoni
Predictions are worth the weight of the paper they are printed on.
Your year-end giving plan must pay special attention to the last four days of the year online.
Just six weeks away, #GivingTuesday will take place on Tuesday December 1.
Many successful people, talent aside, advance in the world through the right connections.
Juneteenth celebrates the end of slavery in the U.S. The name is a combination of the words “June” and “nineteenth.”
Given that most of us are working virtually, honing our skills on cultivating and soliciting donors virtually is essential.
You may be hesitant about fundraising in general right now because of high unemployment and the fragility of many people’s health.
In order for planned giving to be effective, regularly identify, cultivate, educate, meet with and solicit donors over 55 years of age.
Approximately one out of every three dollars in annual giving is donated during the month of December.
In light of recent events, I thought this was a good time to talk about political — and apolitical — fundraising.
Year-end giving is upon us. As you brainstorm for essential messaging, here are six messages to share with donors.
There is no harm in making a hard choice to skip Giving Tuesday.
The second year-end appeal letter is focused on donors who have not yet responded to the first appeal. The donor should receive the second letter on December 26. It is critical that you update your database daily as the mail comes in.
As you write a new donor appeal letter (or email), close your eyes and see the donor. See their smile, speak their name, blink at them and make it real.
