Laurence Pagnoni

Laurence Pagnoni

Laurence is author of “The Nonprofit Fundraising Solution,” the first book on fundraising ever published by the American Management Association. He is Chairman of LAPA Fundraising serving nonprofits throughout the U.S. and Europe.

What’s New in Year-End Giving?

Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally...

3-Week Countdown to #GivingTuesdayNow

You may be hesitant about fundraising in general right now because of high unemployment and the fragility of many people’s health.

Small Strides to Big Legacy Payoffs

In order for planned giving to be effective, regularly identify, cultivate, educate, meet with and solicit donors over 55 years of age.

A Comprehensive Guide to Your Year-End Drive, Part 3

The second year-end appeal letter is focused on donors who have not yet responded to the first appeal. The donor should receive the second letter on December 26. It is critical that you update your database daily as the mail comes in.