Laurence Pagnoni

Laurence Pagnoni

Laurence is author of “The Nonprofit Fundraising Solution,” the first book on fundraising ever published by the American Management Association. He is Chairman of LAPA Fundraising serving nonprofits throughout the U.S. and Europe.

Monthly Giving Is the Smart Answer

Monthly giving is clearly a solution to securing increased giving within your annual fund. One-time giving decreased by 2%. But monthly giving increased by 17% and represents 16% of all online revenue. What are your current stats for monthly giving? I ask because whatever they are, strive to double them...

Fundraising Drives: The Power of a Name

Fundraising drives with sizzling names raise more money. It’s a statistical fact. The name of your campaign, annual drive or new program should be dynamic and memorable, and convey your values to donors and funders, and the passionate impact you seek...

Your Leadership Council's Fuel: Legitimacy

Legitimacy is based upon respect through association. It’s similar to the way a prospective employer checks an applicant’s job references. A leadership council is a group of people who effectively say through their association, “We’ve checked this group’s references, and they’re solid.”...

The Fundraiser's Annual Calendar

There are three critical periods in the fundraiser’s annual calendar that you should know about. They are as follows: Period I: The January Surprise, Period II: Summertime and Period III: Year-End...

Establishing Your Leadership Council

The first step in recruiting leadership council members is to clearly define what it is you are expecting of them, both in terms of time commitment and ultimate goals. Remember that anyone you approach is going to be, in all likelihood, a busy person, and people have their own time obligations...

4 Situations Best Served by a Leadership Council

Just as there are different types of leadership councils, there are key moments in your growth when a leadership council can help your nonprofit. Consider these four big moments...

Defining and Naming Your Leadership Council

Finding a powerful name and defining the purpose should be top on your list of tasks as you start and develop your leadership council. Here’s three reasons why: you want the members and the public to take notice; you want to convey energy and vision; and you want to differentiate it from the board of directors...

What a Leadership Council Does

A leadership council is a group of individuals outside of your board who fulfill a number of special functions for your agency. Unlike your board members who assume a governance responsibility, the council is a non-governance group...

The Trouble With Securing Donor Meetings

Are getting donor meetings more difficult for you than securing gifts? If so, that’s my experience, too. The fact is that if you get the meeting, your chances of securing the gift are relatively certain...

Year-End Tip No. 4: Thank-You Calls

Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late. I have a few really hot “tips” for you about year-end giving, but first, here’s the data supporting the “tips.” By sharing these first, my “tips” will be self-evident...

Year-End Tip No. 3: Focus on Female Donors

Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late. I have a few really hot “tips” for you about year-end giving, but first, here’s the data supporting the “tips.”...

Year-End Tip No. 2: An Option to Volunteer

Many nonprofits receive 40 percent or more of their annual fundraising during the year-end. Start planning now—don’t wait until it’s too late. I have a few really hot “tips” for you about year-end giving, but first, here’s the data supporting the “tips.” By sharing these first, my “tips” will be self-evident...

Year-End Drive Tip No. 1: In-Person Meetings

Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late. I have a few really hot tips for you about year-end giving, but first, here’s the data supporting the tips. By sharing these first, my tips will be self-evident...