Laurence Pagnoni

Laurence Pagnoni

Laurence is author of “The Nonprofit Fundraising Solution,” the first book on fundraising ever published by the American Management Association. He is Chairman of LAPA Fundraising serving nonprofits throughout the U.S. and Europe.

A Comprehensive Guide to Your Year-End Drive, Part 3

The second year-end appeal letter is focused on donors who have not yet responded to the first appeal. The donor should receive the second letter on December 26. It is critical that you update your database daily as the mail comes in.

A Comprehensive Guide to Your Year-End Drive, Part 2

How much is the year-end goal that are you raising? Also, what percentage of those funds are part of your whole budget? State these facts as a way to inform the donor about how their gift fits into the whole.

Why Celebrate the Labor of Fundraisers?

On the heels of celebrating Labor Day, don’t forget to include yourself as a fundraiser. What you do as a fundraiser brings quality education to inner-city students that need it most. It improves a local animal shelter, where pet adoptions give animals a second chance and make families whole.

‘Do Not Apply’: 5 Ways Around This Private Foundation Roadblock

The three dreaded words for grant officers, “Do not apply — DNA.” They appear on private foundation profiles more often these days than ever before. Most annoying is that the funder seems particularly aligned with your mission. “If I could only get close to them, I would know the perfect thing to say,” you tell your CEO.

Monthly Giving Is the Smart Answer

Monthly giving is clearly a solution to securing increased giving within your annual fund. One-time giving decreased by 2%. But monthly giving increased by 17% and represents 16% of all online revenue. What are your current stats for monthly giving? I ask because whatever they are, strive to double them...

Fundraising Drives: The Power of a Name

Fundraising drives with sizzling names raise more money. It’s a statistical fact. The name of your campaign, annual drive or new program should be dynamic and memorable, and convey your values to donors and funders, and the passionate impact you seek...

Your Leadership Council's Fuel: Legitimacy

Legitimacy is based upon respect through association. It’s similar to the way a prospective employer checks an applicant’s job references. A leadership council is a group of people who effectively say through their association, “We’ve checked this group’s references, and they’re solid.”...

The Fundraiser's Annual Calendar

There are three critical periods in the fundraiser’s annual calendar that you should know about. They are as follows: Period I: The January Surprise, Period II: Summertime and Period III: Year-End...

Establishing Your Leadership Council

The first step in recruiting leadership council members is to clearly define what it is you are expecting of them, both in terms of time commitment and ultimate goals. Remember that anyone you approach is going to be, in all likelihood, a busy person, and people have their own time obligations...

4 Situations Best Served by a Leadership Council

Just as there are different types of leadership councils, there are key moments in your growth when a leadership council can help your nonprofit. Consider these four big moments...

Defining and Naming Your Leadership Council

Finding a powerful name and defining the purpose should be top on your list of tasks as you start and develop your leadership council. Here’s three reasons why: you want the members and the public to take notice; you want to convey energy and vision; and you want to differentiate it from the board of directors...

What a Leadership Council Does

A leadership council is a group of individuals outside of your board who fulfill a number of special functions for your agency. Unlike your board members who assume a governance responsibility, the council is a non-governance group...