Laurence Pagnoni

Laurence Pagnoni

Laurence is author of “The Nonprofit Fundraising Solution,” the first book on fundraising ever published by the American Management Association. He is Chairman of LAPA Fundraising serving nonprofits throughout the U.S. and Europe.

3-Week Countdown to #GivingTuesdayNow

You may be hesitant about fundraising in general right now because of high unemployment and the fragility of many people’s health.

Small Strides to Big Legacy Payoffs

In order for planned giving to be effective, regularly identify, cultivate, educate, meet with and solicit donors over 55 years of age.

A Comprehensive Guide to Your Year-End Drive, Part 3

The second year-end appeal letter is focused on donors who have not yet responded to the first appeal. The donor should receive the second letter on December 26. It is critical that you update your database daily as the mail comes in.

A Comprehensive Guide to Your Year-End Drive, Part 2

How much is the year-end goal that are you raising? Also, what percentage of those funds are part of your whole budget? State these facts as a way to inform the donor about how their gift fits into the whole.