Laurence Pagnoni

Laurence Pagnoni

Laurence is author of “The Nonprofit Fundraising Solution,” the first book on fundraising ever published by the American Management Association. He is Chairman of LAPA Fundraising serving nonprofits throughout the U.S. and Europe.

4 Situations Best Served by a Leadership Council

Just as there are different types of leadership councils, there are key moments in your growth when a leadership council can help your nonprofit. Consider these four big moments...

Defining and Naming Your Leadership Council

Finding a powerful name and defining the purpose should be top on your list of tasks as you start and develop your leadership council. Here’s three reasons why: you want the members and the public to take notice; you want to convey energy and vision; and you want to differentiate it from the board of directors...

What a Leadership Council Does

A leadership council is a group of individuals outside of your board who fulfill a number of special functions for your agency. Unlike your board members who assume a governance responsibility, the council is a non-governance group...

The Trouble With Securing Donor Meetings

Are getting donor meetings more difficult for you than securing gifts? If so, that’s my experience, too. The fact is that if you get the meeting, your chances of securing the gift are relatively certain...

Year-End Tip No. 4: Thank-You Calls

Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late. I have a few really hot “tips” for you about year-end giving, but first, here’s the data supporting the “tips.” By sharing these first, my “tips” will be self-evident...

Year-End Tip No. 3: Focus on Female Donors

Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late. I have a few really hot “tips” for you about year-end giving, but first, here’s the data supporting the “tips.”...

Year-End Tip No. 2: An Option to Volunteer

Many nonprofits receive 40 percent or more of their annual fundraising during the year-end. Start planning now—don’t wait until it’s too late. I have a few really hot “tips” for you about year-end giving, but first, here’s the data supporting the “tips.” By sharing these first, my “tips” will be self-evident...

Year-End Drive Tip No. 1: In-Person Meetings

Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late. I have a few really hot tips for you about year-end giving, but first, here’s the data supporting the tips. By sharing these first, my tips will be self-evident...

Does Your Year-End Fundraising Drive Include IRA Owners Over Age 70½?

With the new tax reform law in place, the ability of your donors ages 70½ and older to donate the distribution from their Individual Retirement Accounts (IRAs) to charity has been made permanent. This is good news. Previously the provision was tenuous and had to be renewed every year. Let me explain...

Improve Fundraising Events With Donor Plants

When I use the word “plants,” I do not mean the green ones. Is that what you were thinking, silly? No, I mean donor plants—the people who you ask in advance to jump up at your gala’s live auction, raise their hand high and start (or advance) the bidding. That’s a donor plant. Donor plants are essential to create energy and set the pace for other attendees to follow...

How to Review Fundraising Copy Fast

Do you spend a lot of time revising fundraising copy? Many CEOs have complained to me privately about this. I’m talking about drafts of grant proposals, letters of intent, donor appeal letters, fundraising reports, cases for support, newsletters, even donor emails—documents like that...

Ever Wonder? Is Proportionality Limiting Your Large Gifts?

Have you ever wondered why you’re not getting larger individual donations or funder awards? It is perplexing isn't it?  You did your research and you knew that the donor/funder made larger gifts, but they haven’t made them to your agency! This is frustrating. You wonder, "Was it how we asked? What happened?"...

Just One More Thing: The Essential Role of Curiosity in Fundraising

Cultivating curiosity is essential in fundraising, yet it is an underutilized approach and hardly ever discussed within our profession. Some people think it’s rude to ask too many questions—I get that; but surely we fundraisers should be asking more questions than we do...