Crypto donations crossed the $100 million mark in 2025. But the bigger story may be how donors are giving across assets — including stock and donor-advised funds — signaling the rise of the digital donor.
Trends/Analysis
Email and text aren’t competing channels — they’re complementary tools. Segmentation, sequencing, and intentional design can turn these platforms into a unified digital fundraising strategy.
Peer-to-peer fundraising programs raised $1.17 billion in 2025 as participation climbed for the second straight year. But even as growth stabilizes, headcounts remain far below pre-pandemic highs — raising strategic questions for 2026 planning.
Peer-to-peer fundraising is responsible for a major share of new donors — but almost none convert to recurring giving. New research highlights a critical 90-day window that could determine long-term revenue.
Revenue is holding — but pressure is building. New data shows most nonprofits reported growth in 2025, even as government funding concerns, donor retention challenges, and staffing strain threaten long-term stability. Here’s what the latest numbers reveal.
As nonprofits faced rising demand and funding losses in 2025, many looked to foundations for stability. New data shows how foundation support helped — and where its limits became clear as funding gaps persisted.












