David Hazeltine

To take advantage of this evolving popularity of responding online to direct-mail appeals, let’s look at some strategies that you can implement immediately that will make your mail more engaging and encourage your prospects, donors and members to give, join and renew on your website.

Online giving, specifically in response to your direct-mail appeals, is a quickly evolving phenomenon that can no longer be ignored. In fact, it’s a big part of the reason we’ve been hearing over the past couple of years that direct-mail fundraising results are declining.