Sean Norris

Sean Norris

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

Newsletter Tips for Your Nonprofit
May 15, 2017 at 2:47 pm

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...

Charitable Giving Expected to Increase in 2018
May 9, 2017 at 2:17 pm

Ask your Magic 8-Ball about the state of charitable giving in the next few years, and there’s a good chance it’ll tell you “outlook good.” As long as it’s getting its info from Marts & Lundy and the Lilly Family School of Philanthropy at Indiana University, that is...

Crazy Enough to Work: Fundraising Efforts That Prove It Pays to Think Different
April 27, 2017 at 2:15 pm

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...

Jacob Harold’s State of the Sector: The GuideStar Chief Talks Election
March 22, 2017 at 12:37 pm

Seeing some of the conversation in the media, to me, reflected a lot of common misconceptions and misunderstandings about the role nonprofits play in our society. And so we did a piece of analysis to kind of take advantage of all this attention and hope we could provide some education, and to show, for example, some of the differences between the two institutions...

Now Scammers Want to Steal Your Nonprofit’s Employee W-2 Records
March 10, 2017 at 3:16 pm

In early February, the Internal Revenue Service and various tax agencies issued an alert warning employers of a Form W-2 email phishing scam. The scam was well known among private-sector businesses—the Democratic National Committee famously fell for a similar version—but the IRS updated the alert to include school districts, health-care providers and, yes, nonprofits...

40 Nonprofit Trends for 2017
February 3, 2017 at 5:06 pm

In last year’s installment of this annual nonprofit trends feature, we wrote that something felt different about all the change happening in the sector. We chalked it up to urgency. Acceleration. Things were changing fast. That was nothing compared to what’s in store for 2017. We collected insights, observations and predictions from some of the nonprofit sector’s smartest people, and we’re delivering them to you here. We hope the 40 ideas here paint a clearer picture of the sector as it is and as it will be...

2016 Gold Award Winners: Website
January 24, 2017 at 3:15 pm

Phoenix Rescue Mission’s website was stuck 
in the past. Inconsistent design. Too much 
copy. No mobile responsiveness. The old site (pictured left) was outdated—or worse, cold. “One example is the ‘Homelessness’ page,” said Eric Himes, account director for Grizzard Communications Group, who submitted the entry. “The previous page was full of vital and relevant information, but it read a bit like a term paper.”...

2016 Gold Award Winners: Social Media
January 24, 2017 at 3:08 pm

Cara Schmidt, development officer for Camphill Special School, wanted to build upon the school’s #GivingTuesday success in 2014 with a bigger, better 2015 campaign. The catch? She wanted to do it entirely via social media. It’s easy to reach people on social media. It’s much harder to get them engaged...

2016 Gold Award Winners: Special Appeal
January 24, 2017 at 3:07 pm

“A challenge has been made.” Those are the big, bold words written across the front of this Barnes Foundation upgrade appeal’s oversized envelope, practically daring donors to open the package. The mailing—inviting the foundation’s closest and most dedicated supporters to advance their memberships to a higher level—was designed inside and out to make recipients feel special...

2016 Gold Award Winners: Renewal
January 24, 2017 at 2:55 pm

When Congress passed legislation in December 2014 to establish a congressional commission to study the feasibility of and recommend a site for the National Women’s History Museum, there was a catch. The commission and museum would both need to be financed with private money. No Washington, D.C, 
museum had ever been asked to underwrite its own congressional commission...