Angie Moore
April 18, 2017 at 1:57 pm
Times have changed and so have the skills needed to excel in the area of marketing. If you are the head of a marketing team and/or fundraising team and you think through these five (or four primary) skillets, where is your team’s strength and where are the gaps?...
March 21, 2017 at 12:36 pm
Motivating everyone to get involved is critical. Last week’s blog was about cause marketing. This week’s blog is somewhat similar, but is about a company (hint: the name is in the title of the blog) that is aligning their brand with the idea of community involvement...
March 13, 2017 at 11:23 pm
Not every cause marketing campaign is successful—and there are reasons why. Trust me, after all these years in the nonprofit world, I’ve seen my share of amazing cause campaigns and ones that were total flops...
February 28, 2017 at 3:23 pm
Just remember, as a nonprofit, your offline donors may be falling into that “senior” category, but your online donors are definitely more of a younger generation mix. Many of us have been saying this for a while—PayPal provides the greatest flexibility and even perceived security for those worried about providing a credit card online. It works with checking accounts and credit cards...
February 21, 2017 at 5:59 pm
Most nonprofits work with agencies in the marketing and fundraising arena. But some of those relationships are not “healthy.” Is it about management style? Is this a “carrot versus stick” debate?...
February 7, 2017 at 2:42 pm
Are you confused between opinions and facts when it comes to email marketing? Here’s a list of 104 answers for you…
January 31, 2017 at 3:27 pm
Simply put, monthly giving is one way to help your retention metrics grow. It’s certainly not the only way you should be trying to retain more donors, but it certainly helps. And, as most organizations have realized by now, monthly giving is not just for the organizations that can tie their mission to a monthly cost or a service provided, etc...
January 17, 2017 at 4:16 pm
As an industry, I think we have trouble innovating. Let’s be clear, I’m not talking about our desire and ability to test. We love testing. We love setting up objectives, stating hypotheses and looking at things from a statistically valid perspective. Most of those tests are tactical, and when it comes to really moving the marble, those won’t work. What I’m talking about is strategy innovation, audience innovation or even brand-wide offer innovation...
January 10, 2017 at 1:00 pm
If you knew that 80 percent of your unsatisfied constituents would unsubscribe from your email, would that make you more concerned about satisfaction? What if unsatisfied constituents translated to your email list or Facebook community shrinking?...
December 20, 2016 at 3:30 pm
The word “attribution” is feared by many in the marketing arena because it is so hard to tackle. But, at least look at Assisted Conversions in Google Analytics.
