Times have changed and so have the skills needed to excel in the area of marketing. If you are the…
Angie Moore
Motivating everyone to get involved is critical. Last week’s blog was about cause marketing. This…
Not every cause marketing campaign is successful—and there are reasons why. Trust me, after all…
Just remember, as a nonprofit, your offline donors may be falling into that “senior” category,…
Most nonprofits work with agencies in the marketing and fundraising arena. But some of those…
Are you confused between opinions and facts when it comes to email marketing? Here’s a list of 104…
Simply put, monthly giving is one way to help your retention metrics grow. It’s certainly not the…
As an industry, I think we have trouble innovating. Let’s be clear, I’m not talking about our…
If you knew that 80 percent of your unsatisfied constituents would unsubscribe from your email,…
The word “attribution” is feared by many in the marketing arena because it is so hard to tackle…
There is a viral campaign going around right now born from the discomfort people have with a certain…
In the end, no matter how much you think you know (or someone else knows), it’s really easy to do…
You all know how much I love insight and data from studies. Recently, someone pointed me to the 2016…
Consumers today have similar expectations of all brands they engage with—commercial or nonprofit.…
The last few days have brought something unusual to the news: a battle of the data scientists. Yep,…
