Pamela Barden

Pamela Barden

Pamela Barden is an independent fundraising consultant. You can read more of her fundraising columns here.

Rethinking Employee Retention

When nonprofit staff discuss employee retention, the consensus is typically that employee turnover is a problem we need to fix.

Hidden Treasures for Fundraising Copy

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.

Retention: Still Your Best Strategy

Much of what we knew about fundraising before COVID-19 seems to have gone out the window, and “nimble” has been the new No. 1 skill.

Research for the Future

Many fundraisers can point to specific successes that are a result of doing research and applying the findings to create a new program or refine an existing strategy. While surveys are still used for many research efforts, I had an opportunity to probe 21st century research for nonprofits with Dave Goetz, president of CZ Strategy, a marketing firm that helps organizations make sense of their data and then implement messaging and communication changes based on the findings...

Fundraisers Have No ‘Summer Slump’

For many nonprofits, fundraising energy becomes sluggish as the temperatures rise. It may not be prime event season, donors may be too busy for a visit, mailing an appeal letter might be put off until fall, and online efforts take a back seat to vacation and “summer hours...

Fundraiser, What Are You Selling?

I was speaking recently with Dave Goetz of CZ Strategy, and our conversation turned to challenges facing nonprofit organizations. When he asked what I thought was the biggest challenge fundraisers had to deal with, I didn’t answer with the usual suspects...

Should You Know or Do Fundraising?

I’ve been debating (with myself) lately about the difference between knowing fundraising and doing fundraising. This internal conflict came up as a result of a class I am helping develop. Although I have taught university-level courses in fundraising and nonprofit management, I still consider myself a fundraising practitioner, not an academic...

Mistakes: The Unavoidable Fundraising Nightmare

Mistakes are inevitable, how a fundraiser responds to those errors is what can really set the organization apart. Instead of spending all our time on looking for someone (anyone but me!) to blame, our first priority needs to be our donors...