Today, as more and more donors abandon ship, the cost of replacing them has grown so great as to be no longer affordable for most nonprofits. But it doesn't have to be this way.
No matter what other programs you currently have in place, if you don't have a renewal channel — and especially a multichannel program — you're missing the boat big time. So, let's start by looking at an ideal renewal framework and then move to the multichannel dimensions.
Veteran fundraising expert Roger Craver shares five ways to get the most from your multichannel fundraising renewal efforts.
In the past 15 years, the number of public charities has increased from 600,000 to nearly 1 million. This increased competition, coupled with changing demographics, has resulted in declining acquisition rates, rising acquisition costs and declining retention rates.