Kalie VanDewater

Unpack what drives Gen Z and millennial donors — and how to build the trust and relationships that keep them giving over time.

Donors expect nonprofits to know them the way Netflix and Amazon do. That means coordinated messaging across every channel — and the data infrastructure to back it up. Here’s what it actually takes to build omnichannel campaigns that feel seamless.

Nonprofits are losing donors even as revenue grows, which puts new pressure on donor acquisition. Sector experts share how authentic connections can help you attract high‑value donors and build lifetime value in a donors‑down world.

Grant funding is tighter and funders are more selective. Here are three of the most common grant proposal mistakes your nonprofit may be making, plus some practical fixes you can use now.

Finding the right donors is harder — and more important — than ever. Here’s how nonprofit leaders can refine their donor prospecting process, identify high-potential supporters, and build a stronger fundraising pipeline.

NonProfit PRO research reveals a widening gap in nonprofit fundraising performance. While many organizations reported growth, internal capacity, staffing, and strategy increasingly shaped which nonprofits gained ground — and which struggled to keep pace.

What did nonprofit professionals read most in 2025? From USAID funding fights and federal policy shifts to AI, GivingTuesday and donor retention, these were the year’s most-read NonProfit PRO articles.

Nonprofits are facing unprecedented threats to 501(c)(3) status and growing political headwinds. Here are four ways organizations can thrive in today’s legislative landscape.

Challenge matches work — when they’re set up right. Learn where to find funders, how to be transparent with donors and matchers, and when to run campaigns to avoid fatigue while maximizing impact.

Sustainability isn’t just about going green — it’s about smarter operations. Here are some practical ways nonprofits are cutting waste, reducing costs and making sustainable choices across communications, events and more.