Joe Boland

No matter the mission, size or location of the organization, nonprofit professionals always are looking for ways to increase their fundraising numbers and invest more dollars into making the world a better, safer place. One way to do that is through nonprofit merchandising. With the technologies at every organization’s disposal these days, there’s no shortage of ways nonprofits can incorporate merchandising into their plans…

In 2015, content is king, and there is no more engaging form of content marketing than video marketing. Long gone are the days when a nonprofit needed huge budgets and ad dollars to shoot and air a high-quality DRTV campaign. With the snap of a smartphone, a little software and the use of the Internet, a video can be shot, edited, uploaded and shared in a matter of minutes. And we all know video is where your donors and supporters are spending their increasingly longer online time…

NonProfit PRO is pleased to welcome the American Cancer Society’s Tarsha Calloway, director of executive engagement and integration, to the NonProfit PRO Leadership Conference. Calloway will join Larry C Johnson, philanthropy coach, speaker, author and founder of The Eight Principles; Richard Rumsey, vice president of development and communications at Project HOPE; Tracy-Elizabeth Clay, senior vice president, legal affairs, general counsel and board secretary of Teach for America; and Paul Bellantone, president and CEO of Promotional Products Association International as a presenter at the conference.

Heading in to 2015 NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015, including these eight trends on nonprofit leadership and boards of directors.

People on the move in the nonprofit world for April 2015.

It’s that time of year again … time to honor the best and brightest in the nonprofit sector. So get your submissions in today for the NonProfit PRO Nonprofit Professionals of the Year Awards. The deadline is April 17—just two weeks away!

In order to take a look at the current fundraising landscape, nonprofit software provider Blackbaud recently released its latest study, Diversity in Giving: The Changing Landscape of American Philanthropy. The study, conducted in October 2014, surveyed 1,096 U.S. adults who say they have donated to a nonprofit in the past 12 months. What it found is that “nearly three-fourths of donors today are non-Hispanic whites, despite the fact that whites make up only 64 percent of the population. Conversely the study finds that both African-Americans and Hispanics are under-represented in the donor universe. Asian donor participation appears congruent with the Asian population size.”

There are lots and lots of very good, very worthy nonprofit organizations out there. But how many truly “great” charities are there? You know, nonprofits that run efficient programs, maximize fundraising and operate as a unified, holistic organization?

This infographic from online fundraising platform provider MobileCause, Online Giving Tips for Maximum Donations, lays out ways nonprofits can maximize online giving. Here are the seven tips MobileCause provides.

Nonprofits should utilize the DMA Nonprofit Federation’s Nonprofit Accountability Dashboard. It’s a great step in furthering the discussion and truly educating the public on what running an effective nonprofit organization really means. That’s what nonprofit leadership is all about.