Blogs

A Humanitarian Crisis: Separating Parents and Children

Turnkey’s clients include organizations like Church World Service and UNICEF, groups that address humanitarian crises around the world. We never expected to be confronted by a humanitarian crisis unfolding in our own home, on the southern border of the U.S. One created by our government...

Using Personalization to Build Stronger Donor Relationships

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

Capital Campaigns: You Don’t Have to Go at It Alone

Capital campaigns can be lonely and scary. It’s easy to wake up in the middle of the night, worrying about whether the big gifts that must anchor your campaign will come in as you have planned...

Other Staff Bloggers
Sectors

Turnkey’s clients include organizations like Church World Service and UNICEF, groups that address humanitarian crises around the world. We never expected to be confronted by a humanitarian crisis unfolding in our own home, on the southern border of the U.S. One created by our government...

We are often asked if a degree or CFRE certification is necessary to be successful in major gifts. And this goes to a much larger question of the role education plays in preparing a person to do the job...

I was recently with a donor who is also an important volunteer to our organization. This donor is an excellent representative for our organization. My boss and I asked him to consider giving his philanthropic support to our upcoming campaign. He mentioned that our organization was at the top of his list of charities to support, but also noted when he passes away he was going to leave funds to the Humane Society for unwanted senior dog care...

Direct Marketing

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based brand expert. We had contacted him after reading an article in The New York Times about nonprofits turning to pros, like Alan, to craft marketing campaigns to sell their causes to donors...

I don’t write copy for clients. It’s just not the most strategic use of my time. If you’re the CEO or chief development officer at a nonprofit, chances are this is true for you, too. I have yet to work with a CEO or chief development officer who is fulfilling his or her potential or responsibility in fundraising by re-writing (vs. brief edits) a document...

Development

Capital campaigns can be lonely and scary. It’s easy to wake up in the middle of the night, worrying about whether the big gifts that must anchor your campaign will come in as you have planned...

How can you invite others if you’re not giving monthly yourself? You could even be the first monthly donor to give a quote on why you’re giving monthly. You can ask someone to take your smartphone and video you while you’re saying it and create a video testimonial...

Our lives are full of noise. We’re bombarded by messages designed to interrupt and grab our attention. Here are three keys to help you find your voice and communicate with power, so that your message will resonate with donors...

Leadership Management

Let's talk about ineffective nonprofit leadership, shall we? Some time ago, I passed along a VP of development job opportunity that came across my desk to a former colleague who was looking for a new position...

The truth is the fundraising world is very complex and dynamic. We use simple tools and basic principles that we feel will provide easy answers for us. The truth is all of us make mistakes daily in our jobs. The question is do we know we are making mistakes and try to correct them, or do we assume the wrong way to do things is the right way to accomplish success?

There is no question that one of the biggest challenges in nonprofit board and leadership work is… people. Because people are also who make up nonprofit board and leadership teams—and who makes the work so good, too. It helps to have some good and effective ways to untangle things...

E-Philanthropy

For many of us, the thought of joining one more Facebook group makes us want to close our accounts for good and never log back in. With more nonprofits realizing the value of Facebook groups for social media marketing, users find themselves invited to groups they have no interest in...

“Fundraising strategy” is a loaded term, but a strategy is so imperative to have as a nonprofit wanting to grow, stay relevant and make a huge impact in your cause space. And in a world where there are so many online fundraising options available, sticking with one plan of action can leave you pigeonholed and missing out on huge opportunities...

I was thrilled to have been selected to present a session this year, all about one of my favorite topics, Facebook Fundraising! Joining me to share insights from the trenches were Joe Gallant from Polaris and Jennifer Cheang from Mental Health America...

Data Management

There it was: a text and an email message from my credit card company. Someone was trying to use my card in a different state! I had traveled there the week before and stopped at one of those travel plazas to fill up my car. Maybe that’s where it happened...

Millennial studying is the navel-gazing of our time. We spend crazy time doing it. Don’t take our word for it, ask the Google machine. A Google search of “Millennials and charity” returns 210,000 hits, while searching “Millennials and nonprofits” gets you a whopping 434,000...

Technology platforms represent a major opportunity for nonprofits of all sizes to engage new audiences and attract new donors through nonprofit social media marketing. One issue that holds many nonprofits back, though, is that for-profit companies have completely oversaturated platforms like Facebook and Instagram!...