Jason B. Zwang
Jason B. Zwang, CFRE, is an accomplished coach and leader in fundraising, recognized for a proven track record successfully qualifying, cultivating, soliciting, and stewarding principal gifts and establishing enduring frameworks for growth. His deep understanding of donor psychology, best practices and philanthropic frameworks allows him to foster lasting relationships and guide donors toward sustained philanthropy. Skilled in navigating complex donor agreements and managing international gifts, Jason has a comprehensive grasp of the donor lifecycle, from immediate cash donations to major and principal gifts, as well as planned giving.
Jason has been a top performing frontline major gifts fundraiser for nearly two decades at national brands, including Habitat for Humanity International, Emory University, Hartford HealthCare and the University of Connecticut, and has consulted with scores of organizations around the globe on major gifts fundraising and the transition between transaction to transformation. He has personally raised many tens of millions for high-impact organizations.
Jason is a principal architect at The Giving Group, a major gifts coaching platform that equips, trains and supports executives and lay leaders with fundraising responsibility, designed to enhance donor interactions, transitioning from mere transactions to meaningful engagement. His leadership extends to managing both immediate and interdisciplinary teams, with a strong commitment to mentorship and leadership development.
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In an era of political uncertainty, there is an opportunity to fund transformation without waiting for policy to catch up. Here’s how.
While asking often may help fundraisers hit their metric goals, it doesn’t align with how major donors think, feel, or give. And that’s where a deeper, more thoughtful strategy comes into play.
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Annual campaigns and major gift fundraising both rely on building relationships with donors. Here’s the distinction between the two.









