10 Nonprofit Marketing Strategies to Efficiently Engage Millennials
July 16, 2018 at 10:31 am

Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...

That Dreaded Credit Card Fraud Alert
June 11, 2018 at 12:32 pm

There it was: a text and an email message from my credit card company. Someone was trying to use my card in a different state! I had traveled there the week before and stopped at one of those travel plazas to fill up my car. Maybe that’s where it happened...

Millennial DNA: 99+ Percent Human
May 30, 2018 at 11:32 am

Millennial studying is the navel-gazing of our time. We spend crazy time doing it. Don’t take our word for it, ask the Google machine. A Google search of “Millennials and charity” returns 210,000 hits, while searching “Millennials and nonprofits” gets you a whopping 434,000...

9 Essential Strategies for Nonprofit Social Media Marketing
May 3, 2018 at 12:33 pm

Technology platforms represent a major opportunity for nonprofits of all sizes to engage new audiences and attract new donors through nonprofit social media marketing. One issue that holds many nonprofits back, though, is that for-profit companies have completely oversaturated platforms like Facebook and Instagram!...

Facebook Stumbles, But Doesn’t Fall
May 1, 2018 at 1:10 pm

As Facebook has become increasingly embedded in the lives of millions around the world, its importance has also grown for nonprofit organizations as a vital channel for engaging with existing and potentially new supporters and donors...

Millennials: Don’t Bother Leaving a Message If Nobody’s Ever Home
April 25, 2018 at 12:25 pm

My generation talks about Millennials like they are a different species. We think they are different at the DNA level. We study them and develop intricate ways to deal with them, with systems, processes, ropes, pulleys, whispers, shouting and… none of it works very well. And we need to figure out why—and soon...

3 Supporter Engagement Opportunities for Your Nonprofit
April 12, 2018 at 12:29 pm

Nonprofits are always looking for ways to increase donor retention rates and supporter engagement—and for good reason! New donors are great, and your nonprofit needs a healthy flow of new donors to ensure a steady rate of growth...

Breaking the Nonprofit ‘Middle Child Syndrome’
April 4, 2018 at 11:14 am

Does your organization suffer from the “middle child syndrome?” Middle children often feel that they are neglected—that it doesn’t matter what they do, they are never going to be great. They sometimes can’t figure out how to be extraordinary. They can’t break out of the middle child syndrome...

10 Ways to Save on Nonprofit Overhead Costs
April 3, 2018 at 12:20 pm

If you’re involved in a nonprofit that’s doing a tremendous amount of good in the community, but is perpetually strapped for cash, you’re not alone. Luckily, there are numerous ways to keep nonprofit overhead costs down without sacrificing the effectiveness of your work...