When Qualified Caseload Donors Become Unqualified
July 22, 2019 at 12:24 pm

You’ve done everything right. You’ve accepted the major gift principle that not all donors, who meet a financial metric, want to relate to you. You’ve laboriously gone through a larger list of donors who meet your major gift criteria.

2 Social Science Insights to Strengthen Your Fundraising
July 16, 2019 at 11:24 am

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, such as making a gift or volunteering time, in support of your cause. And while fundraising communications are often counterintuitive to people outside of the field, the reality is that most of its best practices are grounded in time-tested techniques and principles of classical rhetoric...

Quality Data Is Essential to Maximize Your Fundraising Potential
July 3, 2019 at 9:09 am

Quality data is critical in helping to deepen our relationships with our donors. Data can help develop an action plan to use with each donor. It is needed to determine donor interests, appropriate gift requests, appropriate timing and appropriate recognition and appreciation...

How Do You Manage Your Monthly Giving Program?
July 1, 2019 at 11:35 am

Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years...

What’s the Monthly Donor Secret Sauce?
June 10, 2019 at 12:26 pm

What’s the monthly donor secret sauce? This was one of the questions that came up in a recent podcast I recorded. The answer is that there really is no secret sauce for generating more monthly donors other than...

The Impact Investing Mystery Revealed
May 30, 2019 at 10:49 am

If you have major donors, then chances are someone has spoken to you about impact investing. Even if you haven't had the experience yet, it's an idea that you should know. Impact investments are becoming more popular in the philanthropic sector. That, in turn, may make a huge change in the industry...